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Identity and packaging for an independent roastery with a clear character.

North Roasters

North Roasters — Project visual composition
Branding2025
Client
North Roasters
Industry
Hospitality
Services
Packaging · Identity
Year
2025
Discipline
Packaging · Identity

About the project

Coffee with a clear character.

Identity and packaging for an independent roastery with a clear character.

Challenge

The independent roastery needed packaging and identity that help people choose the product quickly, intuitively, and with confidence.

Approach

Packaging turns choosing a bean into a clear, tactile experience: precise information, strong shelf presence, and a system ready to grow with the range and future touchpoints. The system leans on packaging and identity and balances tactility, information, and shelf presence.

Delivered

The project defines packaging and identity principles that give the range one recognisable character and a workable base for future extensions.

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MGS — North Roasters